SPECIAL ORGANIC SOILS Stage1
This website belongs to the owner of a business located in the small country town of Ballan in Victoria. The business offers a mowing service, firewood delivery and organic garden products making the target audience for this site quite small. We originally designed and built the first website in 2004 when all the company wanted was a basic online presence. Below is the original web site design.

 Stage 2
The owners decided they wanted a more professional look for their site and approached the team at By Wild for advice. We advised them the amount of business the site generated could be increased if we lifted the profile of the web site.

We used a niche marketing strategy and redesigned the web site to increase the number of local visitors to the site. The town of Ballan only has a population of 1400 people so the market is fairly small but the owner does all the work himself so this is not a problem for him.

On completion of this step we were able to get links in DMOZ or Open Directory Project and various other high quality sites. This has led to a steady, though small, stream of visitors to his web site. Laurie had sold out of his batch of compost and he tells us this is the first time that has happened before the new batch was ready.

Think Wild ... Be Wild ... By Wild

 Stage 3
We started with a completely new web site design so now was the time to add improvements. We have had great success on various other sites with placing a "Quick Message" box on every page of the web site instead of just the "Contact Us" page. We decided to add this to the design of this web site and make it simple for customers to quickly send a message. We incorporated the old logo into the design of the new web site so letterheads and business cards still had the same feeling as the web site. We were commissioned to write articles targetting the keywords compost, organic gardening and grass mowing. We added other content such as Lauries Credentials and Testimonials, Compost Information and Specifications, Tips and Hints for creating good organic compost. We have already seen a doubling of traffic to the new site from the new content. Special Organic Soils has sold out of another run of compost before the new batch was matured and they are contemplating an increase in production if this trend continues.