SE or SEARCH ENGINE
There are three main search engines and probably a thousand others. The main three are GOOGLE, Yahoo and MSN. Most of the others use one, or a combination, of the main three SE's for their results.

 SERP
SERP stands for Search Engine Results Page. When you type your search term into a search engine it responds with the results of its search – these results are SERP's.

 PPC
Pay Per Click advertising. This is a common way to advertise on the internet where advertisers are charged every time someone clicks on their ad. It is also known as CPC or Cost Per Click. The two largest PPC advertisers are GOOGLE and Yahoo Search Marketing. Yahoo Search Marketing was previously known as Overture.

 CPC
Costs Per Click advertising – see above explanation of PPC.

 ROI
Return On Investment is knowing that if you invest a certain number of dollars you will get a certain number of sales as a return on those dollars.

 SEO
Search Engine Optimization. This term refers to the process of designing or changing a website page to make it pleasing to search engines who then give it a good ranking in the SERPS. SEO can be achieved two ways. White Hat SEO uses and abides by the Guidelines that the SE's have written. White Hat SEO does not involve the use of any shortcuts or spam techniques. The second way is called, predictably, Black Hat SEO. Black Hat optimizers use any method possible to get pages to the top of search engine rankings. This often involves breaking the guidelines the SE's have written and this can have dire long term results. White Hat optimizing of web site design and pages will take longer to achieve results but the SE’s will not ban or penalise the web site at any time so it will not lose in the long run. Black Hat optimizing, on the other hand, might get a site to the top SERP positions faster. There is no certainty of this, however, as SE makers do their best to prevent Black Hat optimisation from working. If a site is found to be using Black Hat methods SE’s will ban it. It will cease to appear in SE results and the website will become all but invisible to potential customers.

 SEM
Search Engine Marketing or marketer. This is the internet term for advertising via the search engines. You can buy a place on the search engine results pages. SEM’s will control your adword account, write advertising copy, place ads and checks statistics to make sure the ads are working (selling products).

 SEF
Search Engine Friendly. A SEF site does not hinder the Search Engines when they spider the site nor does it use techniques not in the Search Engine Guidelines. It is a White Hat method for optimising a site.

 RANK
Your web sites position in Search Engine Results.

 PR or PAGE RANK
Google has a method of ranking pages called Page Rank. This used to indicate how well your page ranked in Google but has less meaning these days.

 GSA or MINI
Google Search Appliance or Google Mini Search engine. Google has released a range of search engine servers starting with the Google Mini which can index up to 50,000 documents. These allow you to search your website, intranet or both, all in a fraction of the time it normally takes to find a file

Think Wild ... Be Wild ... By Wild

 404 ERROR PAGE
The 404 error page is given when a user tries to access a page that does not exist. This does not always mean the page does not exist. It could be because they misspelt it or accidentally typed it in wrong or the page has been deleted by the site owner for some reason.

 CMS
Content Management System is a system where the owner or an employee of a web site can easily add new content to the website. Changes can then be made at any time of the day or night from the office, home or whilst travelling around Australia. The cms should allow people with no knowledge of programming to update the website instantly and at anytime.

 DB or Data Base
A data base is an easy way to store, and retrieve, large amounts of information such as information on products and pricing.

 SHOPPING CART
A shopping cart allows you to offer your products, and take orders for them, over the internet. Shopping carts come as ready made scripts or they can be written specifically to meet the needs of your business.

 DOMAIN NAME
There are domain names and top level domain names.  In the address “bywild.com” bywild is the Domain Name and com is the top level domain name.  There are only a few top level domain names but many domain names.

 DNS
Domain Name Server is how your website comes to be found over the internet. The DNS is a computer that holds the internet address of your website.

 IP or IP Address
Internet Protocol Address. This is an individual number assigned to every computer connected to the internet. The reason each computer should have a seperate IP address is so that the packets of information being displayed by the internet browser can find the right computer to display on. There are two types of IP address. One is static which means that the number never changes and it is usually used for websites. The second is Dynamic and it means the number changes. This is often used by ISP's for their users. Each time the user logs on their ip address may change.

 ISP
The Internet Service Provider is the company who supplies you with your internet access whether at home or in the office.

 HOST
The host is the name of the computer that holds your website and makes it available to the world wide web.

 E-Mail Serving
This is the computer that sends and receives your emails to and from the rest of the world.

 PAYPAL
PayPal is a company owned by eBay that provides a go-between for the financial transactions between buyers and sellers. It is an easy and relatively cheap way to get your payments processed.

 SPIDER BOT / INDEXING
The Search Engines send out what they call “spiders” or “bots” (the internet version of robots) which crawl throughout the internet going from link to link indexing pages into their databases.

 V.O.I.P.
Voice Over Internet Protocol is a way to communicate via the internet. With this you can call another user anywhere in the world for Free.